

BOBA
DesignerIrvine · California · USA
About
BOBA
Irvine, California, USA
Focused on comfort, purpose-driven form, and playful originality.
Emma Rong is the creative force behind BOBA, a studio dedicated to reimagining pet essentials with warmth, function, and flair. Her designs balance everyday usability with delightful aesthetics, creating items pets love and owners admire.
Miniature schnauzer, Boba, has been Emma's constant companion since her time studying abroad. Through moments of joy, homesickness, and everything in between, Boba brought light and steadiness. This brand is her way of giving something back. Emma doesn’t believe in trends or fast design. She believes in independence, emotion, and detail—and in creating things that bring comfort and beauty to both pets and the people who love them. Boba’s choice is, simply, a way to say: “This is for you. Because you’ve given me so much.”
Master of Innovation and Entrepreneurship /UCI Paul Merage Business School
Content creater on REDNote(EmmaR), Youtube(EmmaR)
Miniature schnauzer, Boba, has been Emma's constant companion since her time studying abroad. Through moments of joy, homesickness, and everything in between, Boba brought light and steadiness. This brand is her way of giving something back. Emma doesn’t believe in trends or fast design. She believes in independence, emotion, and detail—and in creating things that bring comfort and beauty to both pets and the people who love them. Boba’s choice is, simply, a way to say: “This is for you. Because you’ve given me so much.”